Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India.
Vishal NarayanVithala R. RaoK. SudhirPublished in: Mark. Sci. (2015)
Keyphrases
- small businesses
- competitive market
- external factors
- government services
- information technology
- developing countries
- data mining
- business organizations
- decision making
- e government
- empirical evidence
- information systems
- mobile payment
- technology adoption
- united states
- financial markets
- foreign exchange
- supply chain
- information goods
- network externalities
- market data
- technological innovation
- factors that influence
- mobile services