Venkatesh Shankar

Publication Activity (10 Years)

Years Active: 2002-2024
Publications (10 Years): 2

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Top Venues

Publications

Kathleen T. Li, Venkatesh Shankar
A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events. Manag. Sci. 70 (6) (2024)
Unnati Narang, Venkatesh Shankar
Mobile App Introduction and Online and Offline Purchases and Product Returns. Mark. Sci. 38 (5) (2019)
Yan Liu, Venkatesh Shankar
The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry. Manag. Sci. 61 (10) (2015)
Gary L. Lilien, John H. Roberts, Venkatesh Shankar
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Mark. Sci. 32 (2) (2013)
Venkatesh Shankar, Pablo Azar, Matthew Fuller
: A Multicategory Brand Equity Model and Its Application at Allstate. Mark. Sci. 27 (4) (2008)
Kartik Kalaignanam, Venkatesh Shankar, Rajan Varadarajan
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? Manag. Sci. 53 (3) (2007)
Scott Shane, Venkatesh Shankar, Ashwin Aravindakshan
The Effects of New Franchisor Partnering Strategies on Franchise System Size. Manag. Sci. 52 (5) (2006)
Venkatesh Shankar
Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers. Manag. Sci. 52 (2) (2006)
Venkatesh Shankar, Glen L. Urban, Fareena Sultan
Online trust: a stakeholder perspective, concepts, implications, and future directions. J. Strateg. Inf. Syst. 11 (3-4) (2002)