Yan Liu

Publication Activity (10 Years)

Years Active: 2015-2015
Publications (10 Years): 0

Top Topics

Consumer Behavior

Fault Diagnosis

Top Venues

Publications

Yan Liu, Venkatesh Shankar
The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry. Manag. Sci. 61 (10) (2015)