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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.

Gary L. LilienJohn H. RobertsVenkatesh Shankar
Published in: Mark. Sci. (2013)
Keyphrases
  • data mining
  • artificial intelligence
  • special issue
  • case study
  • longitudinal study
  • website
  • carefully selected
  • theoretical insights
  • real world
  • computer science
  • software development