: A Multicategory Brand Equity Model and Its Application at Allstate.

Venkatesh Shankar Pablo Azar Matthew Fuller

Published in: Mark. Sci. (2008)

Keyphrases

computational model
probabilistic model
network model
machine learning
similarity measure
prior knowledge
hidden markov models
formal model
information retrieval
training data
multiscale
theoretical analysis
parameter estimation
mathematical model
experimental data
bayesian framework