Suncica Rogic

Publication Activity (10 Years)

Years Active: 2019-2023
Publications (10 Years): 9

Top Topics

Rule Extraction

Ensemble Classification

Top Venues

Comput. Sci. Inf. Syst.

J. Theor. Appl. Electron. Commer. Res.

Publications

Suncica Rogic, Ljiljana Kascelan
Decoding Customer Behaviour: Relevance of Web and Purchasing Behaviourin Predictive Response Modeling. AIAI (1) (2023)
Suncica Rogic, Ljiljana Kascelan, Vladimir Kascelan, Vladimir Durisic
Automatic customer targeting: a data mining solution to the problem of asymmetric profitability distribution. Inf. Technol. Manag. 23 (4) (2022)
Suncica Rogic, Ljiljana Kascelan
Customer Response Modeling Using Ensemble of Balanced Classifiers: Significance of Web Metrics. SAI (1) (2022)
Suncica Rogic, Ljiljana Kascelan, Mirjana Pejic Bach
Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine. J. Theor. Appl. Electron. Commer. Res. 17 (3) (2022)
Milena Djukanovic, Suncica Rogic, Lazar Novicevic, Vesna Popovic-Bugarin, Mihailo Jovanovic
Application of Apriori Algorithm for CRM Improvement - Case Study from Montenegro. ICCTA (2022)
Suncica Rogic, Ljiljana Kascelan
Class balancing in customer segments classification using support vector machine rule extraction and ensemble learning. Comput. Sci. Inf. Syst. 18 (3) (2021)
Suncica Rogic, Ljiljana Kascelan
Segmentation Approach for Athleisure and Performance Sport Retailers Based on Data Mining Techniques. Int. J. E Serv. Mob. Appl. 13 (3) (2021)
Vladimir Djurisic, Ljiljana Kascelan, Suncica Rogic, Boban Melovic
Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method. Appl. Artif. Intell. 34 (12) (2020)
Suncica Rogic, Ljiljana Kascelan
Customer Value Prediction in Direct Marketing Using Hybrid Support Vector Machine Rule Extraction Method. ADBIS (Short Papers and Workshops) (2019)