Customer Value Prediction in Direct Marketing Using Hybrid Support Vector Machine Rule Extraction Method.
Suncica RogicLjiljana KascelanPublished in: ADBIS (Short Papers and Workshops) (2019)
Keyphrases
- preprocessing
- direct marketing
- marketing strategies
- support vector machine
- stock market prediction
- data mining
- database marketing
- data mining applications
- life cycle
- customer relationship management
- customer data
- data sets
- knowledge discovery
- customer satisfaction
- text mining
- decision support system
- support vector
- similarity measure
- return on investment