Decoding Customer Behaviour: Relevance of Web and Purchasing Behaviourin Predictive Response Modeling.

Suncica Rogic Ljiljana Kascelan

Published in: AIAI (1) (2023)

Keyphrases

website
user behaviour
web applications
electronic commerce
linked data
predictive modeling
semantic web
web documents
web users
relevance feedback
online shopping
user context
potential customers