Automatic customer targeting: a data mining solution to the problem of asymmetric profitability distribution.
Suncica RogicLjiljana KascelanVladimir KascelanVladimir DurisicPublished in: Inf. Technol. Manag. (2022)
Keyphrases
- data mining
- data mining methods
- association rules
- text mining
- closed form
- electronic commerce
- optimal solution
- churn prediction
- linear equations
- decision support
- data mining techniques
- business intelligence
- association rule mining
- semi automatic
- steady state
- data warehouse
- power law
- call center
- knowledge discovery
- customer service
- customer behavior
- customer data
- data analysis