Login / Signup

Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine.

Suncica RogicLjiljana KascelanMirjana Pejic Bach
Published in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
  • support vector machine
  • direct marketing
  • support vector
  • object oriented
  • data sets
  • databases
  • decision making
  • data management
  • life cycle