Sugandha Aggarwal

Publication Activity (10 Years)

Years Active: 2011-2018
Publications (10 Years): 4

Top Topics

Facility Location Problem

Differential Evolution

Top Venues

Ann. Oper. Res.

Int. J. Syst. Assur. Eng. Manag.

Publications

Arshia Kaul, Sugandha Aggarwal, P. C. Jha
Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS Approach. SocProS (1) (2018)
Arshia Kaul, Sugandha Aggarwal, Anshu Gupta, Niraj Ramesh Dayama, Mohan Krishnamoorthy, P. C. Jha
Optimal advertising on a two-dimensional web banner. Int. J. Syst. Assur. Eng. Manag. 9 (1) (2018)
Arshia Kaul, Sugandha Aggarwal, Mohan Krishnamoorthy, P. C. Jha
Multi-period media planning for multi-products incorporating segment specific and mass media. Ann. Oper. Res. 269 (1-2) (2018)
Arshia Kaul, Anshu Gupta, Sugandha Aggarwal, P. C. Jha
Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies. SocProS (2) (2015)
Sugandha Aggarwal, Arshia Kaul, Anshu Gupta, P. C. Jha
Multi Period Advertising Media Selection in a Segmented Market. SocProS (2) (2013)
Sugandha Aggarwal, Remica Aggarwal, P. C. Jha
Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias. SocProS (2012)
Sugandha Aggarwal, Yogender Singh, Anshu Gupta, P. C. Jha
Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion. BIC-TA (2) (2012)
Remica Aggarwal, Sugandha Aggarwal, Sadia Samar Ali
Optimal Media Selection for a Product in Segmented Market under Fuzzy Environment. SocProS (1) (2011)