Login / Signup
Multi-period media planning for multi-products incorporating segment specific and mass media.
Arshia Kaul
Sugandha Aggarwal
Mohan Krishnamoorthy
P. C. Jha
Published in:
Ann. Oper. Res. (2018)
Keyphrases
</>
multi period
production planning
total cost
facility location problem
reinforcement learning
computational complexity
multi attribute
production cost