Multi Period Advertising Media Selection in a Segmented Market.

Sugandha Aggarwal Arshia Kaul Anshu Gupta P. C. Jha

Published in: SocProS (2) (2013)

Keyphrases

multi period
production planning
facility location problem
planning horizon
routing problem
multi item
data envelopment analysis
lot sizing
total cost
np hard
integer programming
lot size