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Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias.
Sugandha Aggarwal
Remica Aggarwal
P. C. Jha
Published in:
SocProS (2012)
Keyphrases
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optimal planning
optimal solution
optimal plans
dynamic programming
decision support
planning problems
high level
plan generation
closed form
higher level
worst case
life cycle
optimal design
domain specific
decision making
mobile advertising
inventory routing