Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion.
Sugandha AggarwalYogender SinghAnshu GuptaP. C. JhaPublished in: BIC-TA (2) (2012)
Keyphrases
- resource allocation
- resource management
- resource allocation problems
- allocation problems
- optimal resource allocation
- allocate resources
- allocation strategies
- resource allocation and scheduling
- game theory
- resource usage
- resource requirements
- dynamic resource allocation
- job scheduling
- resource consumption
- dynamic environments
- scarce resources
- cooperative
- resource allocation decisions
- decision making