Sonja Grabner-Kräuter

Publication Activity (10 Years)

Years Active: 2003-2016
Publications (10 Years): 1

Top Topics

Customer Behavior

Positive Effects

Social Networks

Top Venues

Int. J. Netw. Virtual Organisations

Electron. Mark.

Publications

Sofie Bitter, Sonja Grabner-Kräuter
Consequences of customer engagement behavior: when negative Facebook posts have positive effects. Electron. Mark. 26 (3) (2016)
Sofie Bitter, Sonja Grabner-Kräuter, Robert J. Breitenecker
Customer engagement behaviour in online social networks - the Facebook perspective. Int. J. Netw. Virtual Organisations 14 (1/2) (2014)
Sonja Grabner-Kräuter, Rita Faullant
Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption. Int. J. Dependable Trust. Inf. Syst. 1 (4) (2010)
Sonja Grabner-Kräuter, Gernot Mödritscher, Martin Waiguny, Werner Mussnig
Performance Monitoring of CRM Initiatives. HICSS (2007)
Sonja Grabner-Kräuter, Ewald A. Kaluscha, Marliese Fladnitzer
Perspectives of online trust and similar constructs: a conceptual clarification. ICEC (2006)
Sonja Grabner-Kräuter, Ewald A. Kaluscha
Empirical research in on-line trust: a review and critical assessment. Int. J. Hum. Comput. Stud. 58 (6) (2003)
Ewald A. Kaluscha, Sonja Grabner-Kräuter
Patterns for Consumer Trust in Electronic Commerce. EuroPLoP (2003)