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Customer engagement behaviour in online social networks - the Facebook perspective.
Sofie Bitter
Sonja Grabner-Kräuter
Robert J. Breitenecker
Published in:
Int. J. Netw. Virtual Organisations (2014)
Keyphrases
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online social networks
social networks
social media
network structure
social relationships
social networking
social relations
user activity
social networking sites
online social
social graph
online social networking
online communities
social ties
online social media
social network analysis
malicious activities