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Consequences of customer engagement behavior: when negative Facebook posts have positive effects.

Sofie BitterSonja Grabner-Kräuter
Published in: Electron. Mark. (2016)
Keyphrases
  • positive effects
  • social media
  • negative effects
  • computer mediated communication
  • customer behavior
  • virtual communities
  • social networks
  • behavior patterns
  • email
  • cooperative
  • language learning
  • social networking