Performance Monitoring of CRM Initiatives.

Sonja Grabner-Kräuter Gernot Mödritscher Martin Waiguny Werner Mussnig

Published in: HICSS (2007)

Keyphrases

case study
real time
monitoring system
customer relationship management
neural network
information retrieval
artificial intelligence
search algorithm
control system
e government
health care
digital government
early warning
intensive care