Sara H. Hsieh

Publication Activity (10 Years)

Years Active: 2013-2022
Publications (10 Years): 11

Top Topics

Social Interaction

Instant Messaging

Virtual Communities

Structural Equation Modeling

Top Venues

Behav. Inf. Technol.

Publications

Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh
Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach. Internet Res. 32 (4) (2022)
Crystal T. Lee, Sara H. Hsieh
Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love. Behav. Inf. Technol. 41 (6) (2022)
Sara H. Hsieh, Crystal T. Lee, Timmy H. Tseng
Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation. Inf. Manag. 59 (1) (2022)
Timmy H. Tseng, Sara H. Hsieh, Crystal T. Lee
Capturing behavioural outcomes through branded applications: the perspective of the investment model. Internet Res. 32 (5) (2022)
Timmy H. Tseng, Crystal T. Lee, Sara H. Hsieh, Wun-Xuan Wu
Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective. PACIS (2022)
Sara H. Hsieh, Crystal T. Lee
Traces of mobility: Examining location disclosure on social networks with mobile location tagging. Telematics Informatics 49 (2020)
Timmy H. Tseng, Sara H. Hsieh
Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective. Behav. Inf. Technol. 38 (3) (2019)
Sara H. Hsieh, Timmy H. Tseng, Crystal T. Lee
Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment. HICSS (2018)
Sara H. Hsieh, Timmy H. Tseng
Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction. Comput. Hum. Behav. 69 (2017)
Crystal T. Lee, Sara H. Hsieh
The effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of passionate Brand Love. PACIS (2016)
Sara H. Hsieh, Timmy H. Tseng
The Effects of Emoticons and Text-Messaging on Social Interaction: Playfulness in Mobile Instant Messaging. PACIS (2015)
Crystal T. Lee, Sara H. Hsieh, Timmy H. Tseng
Transforming smartphone Owners into Partial Employees: the effect of Value Creation and Innovativeness on Consumer coproduction Behaviour. PACIS (2014)
Sara H. Hsieh, Timmy H. Tseng, Crystal T. Lee
The Self-Expressiveness of Footprints: Understanding the Drivers of Check-in. PACIS (2014)
Aihwa Chang, Sara H. Hsieh, Frances Lin
Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving. Int. J. Electron. Commer. 17 (3) (2013)
Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng
Online brand community response to negative brand events: the role of group eWOM. Internet Res. 23 (4) (2013)