Online brand community response to negative brand events: the role of group eWOM.

Aihwa Chang Sara H. Hsieh Timmy H. Tseng

Published in: Internet Res. (2013)

Keyphrases

online communities
online learning
positive and negative
event detection
real time
brand image
virtual communities
social media streams
social support
group activities
website
e learning
information systems
learning community
control system
group discussion
online collaborative