Aihwa Chang

Publication Activity (10 Years)

Years Active: 2013-2013
Publications (10 Years): 0

Top Topics

Online Collaborative

Virtual Communities

Information Systems

Top Venues

Int. J. Electron. Commer.

Publications

Aihwa Chang, Sara H. Hsieh, Frances Lin
Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving. Int. J. Electron. Commer. 17 (3) (2013)
Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng
Online brand community response to negative brand events: the role of group eWOM. Internet Res. 23 (4) (2013)