Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach.
Crystal T. LeeLing-Yen PanSara H. HsiehPublished in: Internet Res. (2022)
Keyphrases
- artificial intelligent
- structural equation modeling
- artificial neural networks
- cross sectional
- structural model
- survey data
- user satisfaction
- measurement model
- neural network
- back propagation
- perceived usefulness
- confirmatory factor analysis
- partial least squares
- neural network model
- radial basis function
- online stores
- input variables
- least squares
- three dimensional
- information systems