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Sanjiv Mittal
Publication Activity (10 Years)
Years Active: 2017-2022
Publications (10 Years): 2
Top Topics
Customer Support
Customer Satisfaction
Purchasing Behavior
Marketing Strategies
Top Venues
Int. J. Online Mark.
Int. J. Serv. Sci. Manag. Eng. Technol.
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Publications
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Radhika Aggarwal
,
Sanjiv Mittal
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands.
Int. J. Online Mark.
12 (1) (2022)
Rajat Gera
,
Sanjiv Mittal
,
Dharminder Kumar Batra
,
B. Prasad
Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India.
Int. J. Serv. Sci. Manag. Eng. Technol.
8 (3) (2017)