Sanjiv Mittal

Publication Activity (10 Years)

Years Active: 2017-2024
Publications (10 Years): 3

Top Topics

Customer Satisfaction

Consumer Behavior

Social Networking

Marketing Campaigns

Top Venues

Int. J. Online Mark.

J. Locat. Based Serv.

Int. J. Serv. Sci. Manag. Eng. Technol.

Publications

Radhika Aggarwal, Sanjay Dhingra, Sanjiv Mittal
What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation. J. Locat. Based Serv. 18 (2) (2024)
Radhika Aggarwal, Sanjiv Mittal
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands. Int. J. Online Mark. 12 (1) (2022)
Rajat Gera, Sanjiv Mittal, Dharminder Kumar Batra, B. Prasad
Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India. Int. J. Serv. Sci. Manag. Eng. Technol. 8 (3) (2017)