What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation.
Radhika AggarwalSanjay DhingraSanjiv MittalPublished in: J. Locat. Based Serv. (2024)
Keyphrases
- privacy concerns
- information disclosure
- personal information
- privacy preserving
- social networking
- privacy preserving data mining
- distributed data
- private information
- data privacy
- information security
- service providers
- consumer behavior
- privacy policies
- marketing campaigns
- security and privacy issues
- social networks
- preprocessing
- data streams