Radhika Aggarwal

Publication Activity (10 Years)

Years Active: 2022-2024
Publications (10 Years): 3

Top Topics

Privacy Concerns

Purchase Behavior

Customer Loyalty

Marketing Campaigns

Top Venues

Int. J. Online Mark.

J. Locat. Based Serv.

Int. J. Hum. Comput. Interact.

Publications

Radhika Aggarwal, Sanjay Dhingra, Sanjiv Mittal
What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation. J. Locat. Based Serv. 18 (2) (2024)
Shelly Gupta, Sanjay Dhingra, Santroop Tanwar, Radhika Aggarwal
What Explains the Adoption of Mobile Wallets? A Study from Merchants' Perspectives. Int. J. Hum. Comput. Interact. 39 (19) (2023)
Radhika Aggarwal, Sanjiv Mittal
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands. Int. J. Online Mark. 12 (1) (2022)