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Radhika Aggarwal
ORCID
Publication Activity (10 Years)
Years Active: 2022-2023
Publications (10 Years): 2
Top Topics
Customer Loyalty
Direct Marketing
Purchasing Behavior
Top Venues
Int. J. Online Mark.
Int. J. Hum. Comput. Interact.
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Publications
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Shelly Gupta
,
Sanjay Dhingra
,
Santroop Tanwar
,
Radhika Aggarwal
What Explains the Adoption of Mobile Wallets? A Study from Merchants' Perspectives.
Int. J. Hum. Comput. Interact.
39 (19) (2023)
Radhika Aggarwal
,
Sanjiv Mittal
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands.
Int. J. Online Mark.
12 (1) (2022)