Prerna Manik

Publication Activity (10 Years)

Years Active: 2011-2016
Publications (10 Years): 2

Top Topics

Purchase Behavior

Goal Programming

Resource Allocation

Top Venues

Asia Pac. J. Oper. Res.

Int. J. Adv. Intell. Paradigms

Publications

Prerna Manik, Anshu Gupta, P. C. Jha, Kannan Govindan
A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media. Asia Pac. J. Oper. Res. 33 (2) (2016)
Prerna Manik, Anshu Gupta, P. C. Jha
Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior. IGTR 17 (2) (2015)
P. C. Jha, Prerna Manik, Anshu Gupta
Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviour. Int. J. Adv. Intell. Paradigms 5 (1/2) (2013)
Prerna Manik, Anshu Gupta, P. C. Jha
A Goal Programming Model for Advertisement Selection on Online News Media. SocProS (2012)
Prerna Manik, Kuldeep Chaudhary, Yogender Singh, P. C. Jha
Optimal Promotional Effort Control Policy for Segment Specific New Product Growth. BIC-TA (2) (2012)
Prerna Manik, Anshu Gupta, P. C. Jha
Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase. SocProS (2) (2011)
Kuldeep Chaudhary, Prerna Manik, Shivani Bali
Dynamic Testing Resource Allocation of Modular Software System for SRGM Incorporating Testing Efficiency Using Differential Evolution. SocProS (1) (2011)