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Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviour.

P. C. JhaPrerna ManikAnshu Gupta
Published in: Int. J. Adv. Intell. Paradigms (2013)
Keyphrases
  • market share
  • product information
  • budget constraints
  • resource allocation
  • pricing strategies
  • decision making
  • stock price
  • segmented images
  • raw material
  • online stores
  • business opportunities
  • consumer products