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Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior.
Prerna Manik
Anshu Gupta
P. C. Jha
Published in:
IGTR (2015)
Keyphrases
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resource allocation
multistage
purchase behavior
single stage
dynamic programming
production system
resource management
lot sizing
production line
optimal resource allocation
resource allocation problems
allocate resources
allocation strategies
scarce resources
resource allocation decisions
dynamic resource allocation
social networks
resource consumption
resource usage
production planning
life cycle
optimal policy
distributed resource allocation