Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior.
Prerna ManikAnshu GuptaP. C. JhaPublished in: IGTR (2015)
Keyphrases
- resource allocation
- multistage
- purchase behavior
- single stage
- dynamic programming
- production system
- resource management
- lot sizing
- production line
- optimal resource allocation
- resource allocation problems
- allocate resources
- allocation strategies
- scarce resources
- resource allocation decisions
- dynamic resource allocation
- social networks
- resource consumption
- resource usage
- production planning
- life cycle
- optimal policy
- distributed resource allocation