Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase.
Prerna ManikAnshu GuptaP. C. JhaPublished in: SocProS (2) (2011)
Keyphrases
- differential evolution
- multi period
- planning horizon
- production planning
- evolutionary algorithm
- lot sizing
- total cost
- optimization algorithm
- lead time
- particle swarm optimization
- expected cost
- supply chain
- genetic algorithm
- facility location problem
- production system
- optimal strategy
- service level
- data envelopment analysis
- multi item
- random variables
- routing problem
- raw material
- resource allocation
- multi objective
- integer programming
- approximation algorithms
- long run
- cost function
- global optimization
- probabilistic model
- input output