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Pamela W. Henderson
Publication Activity (10 Years)
Years Active: 2009-2009
Publications (10 Years): 0
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Publications
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Ralf van der Lans
,
Joseph A. Cote
,
Catherine A. Cole
,
Siew Meng Leong
,
Ale Smidts
,
Pamela W. Henderson
,
Christian Bluemelhuber
,
Paul A. Bottomley
,
John R. Doyle
,
Alexander Fedorikhin
,
Moorthy Janakiraman
,
B. Ramaseshan
,
Bernd H. Schmitt
Cross-National Logo Evaluation Analysis: An Individual-Level Approach.
Mark. Sci.
28 (5) (2009)