Moorthy Janakiraman

Publication Activity (10 Years)

Years Active: 2008-2010
Publications (10 Years): 0

Publications

Harsha Aeron, Ashwani Kumar, Moorthy Janakiraman
Application of data mining techniques for customer lifetime value parameters: a review. Int. J. Bus. Inf. Syst. 6 (4) (2010)
Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Moorthy Janakiraman, B. Ramaseshan, Bernd H. Schmitt
Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Mark. Sci. 28 (5) (2009)
Harsha Aeron, Ramasubramanian Sundararajan, Tarun Bhaskar, Ashwani Kumar, Moorthy Janakiraman
Genetic Algorithm Technique for Profitability Based Segmentation. DMIN (2008)