Cross-National Logo Evaluation Analysis: An Individual-Level Approach.

Ralf van der Lans Joseph A. Cote Catherine A. Cole Siew Meng Leong Ale Smidts Pamela W. Henderson Christian Bluemelhuber Paul A. Bottomley John R. Doyle Alexander Fedorikhin Moorthy Janakiraman B. Ramaseshan Bernd H. Schmitt

Published in: Mark. Sci. (2009)

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