Joseph A. Cote

Publication Activity (10 Years)

Years Active: 2009-2009
Publications (10 Years): 0

Publications

Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Moorthy Janakiraman, B. Ramaseshan, Bernd H. Schmitt
Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Mark. Sci. 28 (5) (2009)