Om Narasimhan

Publication Activity (10 Years)

Years Active: 2008-2023
Publications (10 Years): 2

Top Topics

Object Categories

Economic Impact

Small And Medium Sized

Intellectual Property Rights

Top Venues

Publications

Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Mark. Sci. 42 (1) (2023)
Madhu Viswanathan, Om Narasimhan, George John
Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Mark. Sci. 40 (2) (2021)
Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis. Mark. Sci. 29 (3) (2010)
Xinlei (Jack) Chen, Om Narasimhan, George John, Tirtha Dhar
An Empirical Investigation of Private Label Supply by National Label Producers. Mark. Sci. 29 (4) (2010)
Raghunath Singh Rao, Om Narasimhan, George John
Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence. Mark. Sci. 28 (5) (2009)
Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. Mark. Sci. 27 (3) (2008)
Xinlei (Jack) Chen, George John, Om Narasimhan
Assessing the Consequences of a Channel Switch. Mark. Sci. 27 (3) (2008)