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Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions.

Nitin MehtaXinlei (Jack) ChenOm Narasimhan
Published in: Mark. Sci. (2008)
Keyphrases
  • decision making
  • information systems
  • decision makers
  • multimedia
  • information technology
  • wireless sensor networks