When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs.
Magda HassanJaideep PrabhuRajesh ChandyOm NarasimhanPublished in: Mark. Sci. (2023)
Keyphrases
- small and medium sized
- market share
- data mining
- decision making
- technological innovation
- market competition
- short and long term
- case study
- customer relationship management
- knowledge management
- mobile payment
- digital libraries
- intellectual property rights
- electricity markets
- stock price
- competitive market
- potential customers
- website
- information systems