Normalisa Md Isa

Publication Activity (10 Years)

Years Active: 2023-2024
Publications (10 Years): 2

Top Topics

Personality Traits

Service Offerings

Negative Impact

Purchase Intention

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Int. J. Electron. Bus.

Publications

Ningyan Cao, Normalisa Md Isa, Selvan Perumal
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z. J. Theor. Appl. Electron. Commer. Res. 19 (1) (2024)
Kwanrudee Prachaseree, Norzieiriani Ahmad, Normalisa Md Isa
The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention. Int. J. Electron. Bus. 18 (1) (2023)