Kwanrudee Prachaseree

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Service Offerings

Negative Impact

Purchase Intention

Subjective Norm

Top Venues

Int. J. Electron. Bus.

Publications

Kwanrudee Prachaseree, Norzieiriani Ahmad, Normalisa Md Isa
The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention. Int. J. Electron. Bus. 18 (1) (2023)