The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention.
Kwanrudee PrachasereeNorzieiriani AhmadNormalisa Md IsaPublished in: Int. J. Electron. Bus. (2023)
Keyphrases
- perceived risk
- purchase intention
- online stores
- behavioral intention
- online services
- mobile services
- negative impact
- service providers
- online shopping
- information services
- service discovery
- web services
- service composition
- online learning
- service offerings
- real time
- point of sale
- management system
- single server
- business models
- developed countries
- survey data
- supply chain
- prior studies
- factors that affect
- end users
- subjective norm
- service oriented architecture
- social influence