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Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z.

Ningyan CaoNormalisa Md IsaSelvan Perumal
Published in: J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
  • personality traits
  • e learning
  • multimedia
  • multi modal
  • multi party
  • personality types