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Ningyan Cao
ORCID
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Personality Traits
Multi Party
Top Venues
J. Theor. Appl. Electron. Commer. Res.
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Publications
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Ningyan Cao
,
Normalisa Md Isa
,
Selvan Perumal
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z.
J. Theor. Appl. Electron. Commer. Res.
19 (1) (2024)