Marcus Cunha Jr.

Publication Activity (10 Years)

Years Active: 2009-2015
Publications (10 Years): 0

Top Topics

Imprecise Probabilities

Purchase Decision

Handling Uncertainty

Top Venues

Publications

Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence. Mark. Sci. 34 (4) (2015)
Marcus Cunha Jr., Fabio Caldieraro
On the Observability of Purely Behavioral Sunk-Cost Effects: Theoretical and Empirical Support for the BISC Model. Cogn. Sci. 34 (8) (2010)
Marcus Cunha Jr., Fabio Caldieraro
Sunk-Cost Effects on Purely Behavioral Investments. Cogn. Sci. 33 (1) (2009)