Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence.
Jeffrey D. ShulmanMarcus Cunha Jr.Julian K. Saint ClairPublished in: Mark. Sci. (2015)
Keyphrases
- purchase decision
- belief functions
- dempster shafer
- theoretical framework
- decision theory
- probability theory
- evidence theory
- dempster shafer theory
- electronic commerce
- information systems
- evidential reasoning
- theoretical basis
- data sets
- data mining
- fuzzy numbers
- uncertain data
- theoretical foundation
- multiscale
- website
- inherent uncertainty
- handling uncertainty
- imprecise probabilities
- neural network