Marc Oliver Opresnik

Publication Activity (10 Years)

Years Active: 2017-2023
Publications (10 Years): 7

Top Topics

Customer Segmentation

Market Competition

Online Advertising

Top Venues

Publications

Marc Oliver Opresnik
New Product Development (NPD) - Staying Competitive in an Ever-Changing Business Environment. HCI (15) (2023)
Marc Oliver Opresnik
The Internet-of-Things and AI and Their Use for Marketers. HCI (15) (2022)
Marc Oliver Opresnik
Effective Social Media Marketing Through Customer Journey Mapping. HCI (13) (2021)
Marc Oliver Opresnik
Effective Online Advertising Strategy. HCI (45) (2020)
Marc Oliver Opresnik
Digital Marketing Research - How to Effectively Utilize Online Research Methods. HCI (14) (2019)
Marc Oliver Opresnik
Effective Social Media Marketing Planning - How to Develop a Digital Marketing Plan. HCI (13) (2018)
Marc Oliver Opresnik
From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies. HCI (12) (2017)