Effective Social Media Marketing Planning - How to Develop a Digital Marketing Plan.
Marc Oliver OpresnikPublished in: HCI (13) (2018)
Keyphrases
- social media
- planning process
- social networks
- data mining
- website
- online marketing
- decision making
- long term
- social networking
- plan generation
- plan recognition
- plan execution
- case based planning
- automated planning
- ai planning
- domain independent
- social media platforms
- viral marketing
- decision theoretic
- big data
- telecommunications industry
- user generated content
- planning systems
- data mining technology
- marketing strategies
- information diffusion
- social media sites
- predictive modeling
- social activities
- planning tasks
- classical planning
- recommender systems