Maarten van der Zandt

Publication Activity (10 Years)

Years Active: 2019-2020
Publications (10 Years): 2

Top Topics

Customer Segmentation

Relationship Management

Service Offerings

Federal Government

Top Venues

BIS (Workshops)

Publications

Julio A. N. Viana, Maarten van der Zandt, Olaf Reinhold, Rainer Alt
Outsourcing of Social CRM Services in German SMEs. BIS (Workshops) (2020)
Julio Augusto Nogueira Viana, Maarten van der Zandt, Olaf Reinhold, Rainer Alt
Social CRM Services in Digital Marketing Agencies: A Preliminary Study on Service Offerings in Germany. BIS (Workshops) (2019)