Social CRM Services in Digital Marketing Agencies: A Preliminary Study on Service Offerings in Germany.
Julio Augusto Nogueira VianaMaarten van der ZandtOlaf ReinholdRainer AltPublished in: BIS (Workshops) (2019)
Keyphrases
- service offerings
- e government
- customer relationship management
- federal government
- social media
- governmental organizations
- service providers
- relationship management
- marketing strategies
- government information
- government agencies
- decision making
- customer segmentation
- public sector
- information sharing
- customer service
- customer behavior
- website
- data mining
- social networks
- digital government
- long term
- computer science
- public services
- digital objects
- financial services
- competitive advantage
- digital content
- potential customers
- information technology