Outsourcing of Social CRM Services in German SMEs.
Julio A. N. VianaMaarten van der ZandtOlaf ReinholdRainer AltPublished in: BIS (Workshops) (2020)
Keyphrases
- service providers
- information technology
- relationship management
- social interaction
- web services
- social networks
- service oriented
- information systems
- social media
- end users
- video sharing
- small and medium sized enterprises
- marketing strategies
- service oriented architecture
- social communities
- information services
- customer relationship management
- service discovery
- ubiquitous computing
- context aware
- agent technology
- service composition
- mobile services
- data mining applications
- business process
- small and medium enterprises
- data management
- case study
- technological innovations