Kenneth C. C. Yang

Publication Activity (10 Years)

Years Active: 2004-2018
Publications (10 Years): 1

Top Topics

Instructional Strategies

Big Data Analytics

Higher Education Institutions

Cross Sectional

Top Venues

Int. J. Technol. Educ. Mark.

Publications

Kenneth C. C. Yang, Yowei Kang
Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions. Int. J. Technol. Educ. Mark. 8 (1) (2018)
Kenneth C. C. Yang
The aborted Green dam-youth escort censor-ware project in China: A case study of emerging civic participation in China's internet policy-making process. Telematics Informatics 28 (2) (2011)
Sandra Soroa-Koury, Kenneth C. C. Yang
Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective. Telematics Informatics 27 (1) (2010)
Kenneth C. C. Yang
Factors influencing Internet users' perceived credibility of news-related blogs in Taiwan. Telematics Informatics 24 (2) (2007)
Kenneth C. C. Yang
A comparative study of Internet regulatory policies in the Greater China Region: Emerging regulatory models and issues in China, Hong-Kong SAR, and Taiwan. Telematics Informatics 24 (1) (2007)
Kenneth C. C. Yang
The influence of humanlike navigation interface on users' responses to Internet advertising. Telematics Informatics 23 (1) (2006)
Kenneth C. C. Yang, Yowei Kang
Exploring factors influencing Internet users' adoption of Internet television in Taiwan. First Monday 11 (3) (2006)
Kenneth C. C. Yang
Consumers' attitudes toward regulation of internet auction sites: A third-person effect perspective. Internet Res. 15 (4) (2005)
Kenneth C. C. Yang
Exploring factors affecting the adoption of mobile commerce in Singapore. Telematics Informatics 22 (3) (2005)
Kenneth C. C. Yang
Information Technologies and Global Politics, James N. Rosenau and J.P. Singh (eds.); Albany, NY: State University of New York Press, 2002, 312 pages, ISBN 0-7914-5204-2. Telematics Informatics 21 (3) (2004)
Kenneth C. C. Yang
Effects of Consumer Motives on Search Behavior Using Internet Advertising. Cyberpsychology Behav. Soc. Netw. 7 (4) (2004)